Applications to trademark hashtags are skyrocketing. Have you protected yours? Learn how from BraunHagey&Borden LLP.

Visit FoodNavigator-USA for a recent article where BraunHagey & Borden LLP’s Rebecca Cross and Allison Roseman Hagey discuss why trademarking your food businesses’ hashtag is a smart undertaking.  See here for complete article.

Vermont’s GMO Law: Small State, Big Shakeup

Update: On July 14, 2016 the House passed a bill that will require labeling of food containing GMO ingredients, invalidating the Vermont GMO legislation.  The President is expected to sign the new GMO bill into law.  Stay tuned for more updates.

(cross-posted on Project Nosh Voices on July 7, 2016)

Genetically Engineered Summer Picnics

It’s a new era in Vermont, and it started on July 1, when Vermont Act 120 went into effect. The Act requires labeling of food produced with genetic engineering (“GE” or “GMO”). But before you start to pack your picnics with disclaimers, a few considerations are worth keeping in mind: first of all, The Act obligates manufacturers to make disclosures, not picnic hosts. Second, Vermonters don’t get to have all the fun. Statewide acts such as this Vermont one can have larger ramifications for an entire business’s product line, even if you only sell a small amount of product in Vermont.

The Vermont Act, while effective July 1, 2016 has a safe harbor period until January 1, 2017.  Fines are set for the manufacturer at $1,000 per day, per store, per mislabeled SKU after January 1.  The Attorney General is charged with enforcement, however, private actions are permitted, which in our experience will certainly open the door to plaintiff class actions claiming labeling omissions.

The Act is not yet fully baked, with opposition from groups such as the Grocery Manufacturers Association challenging it in federal court as interfering with interstate commerce.  A federal district court rejected the request for an injunction and an appeal is still pending.  In March 2016, the federal government took up the issue with the U.S. House of Representatives attempting to pass a national bill that would have blocked Vermont from implementing its mandatory GMO labeling law. The bill failed to gain the 60 Senate votes needed for it to pass; while another is still moving through the Senate, there is still divided support. We await another attempt by Congress to pass a national labeling law that could either support the Vermont efforts or preempt it.

In the meantime, a food business is forced with the difficult choice of incurring additional expenses to change their product label now to be in compliance by the Vermont deadline or gamble that the Vermont attempt will fall by the wayside and we’re back to labeling status quo.  Or, rather, status quo until 2018 when the new Nutrition Facts Label goes into effect.

As lawyers, it’s hard to recommend unnecessary expenses to clients by reading tea leaves, or maple leaves in this context.  The leaves, however, reflect a national trend and movement towards more transparency in our food supply.  This is not unchartered waters, albeit a lot has changed and momentum around transparency has grown since California’s 2012 failed attempt to pass their GMO labeling law.  Although California’s Prop 37 did not pass, other states, encouraged by the attempt, including Connecticut and Maine, passed GMO labeling laws that will go into effect when at least four other states pass similar measures.  In addition to the other states following the transparency trend with legislation, larger food manufacturers are listening and often leading the effort.  Campbell’s Soup announced in January their support of mandatory national GMO labeling and created a label for products sold in Vermont.  Campbell’s has provided GMO information accessible online about all their products.  Other large companies including General Mills, Mars, Kellogg, and ConAgra Foods have all announced a national rollout of GMO labeling.  Helping to spur this momentum is perhaps the 80 million American millennials, with half of them identifying as part of “Generation Yum.”  They are catalyzing many of these changes in the food system with their demands for transparency and GMO labeling.

On its face, it seems odd that Vermont, the second least populous state with about 600,000 people is leading the charge for labeling genetically engineered food for the entire country.   A peek into Vermont state policy will reveal a state that is small, but proud of their agriculture and maple production.  Most recently, in 2012 Vermont passed a Farm to Plate Investment Program designed to strategically strengthen the state’s food and farm sector and encourage the purchasing of local foods.  In 1994 Vermont attempted to require labeling of rBST, but was rejected two years later by a federal court finding the Vermont law violated the dairy industries’ first amendment right.  However, Vermont’s small size is no reason to underestimate the potential impact of this legislation on the entire country.  We see this phenomenon often, a cascade of state legislation leading to a national policy shift.  Not to compare the issue of same-sex marriage with GMO labeling, but by the time the Supreme Court took up gay marriage, the states had done most of the work with 36 states allowing it.  Similarly, Politico highlights a 2008 California ballot initiative calling for hens producing eggs sold in California be “cage free.”  A lack of Congressional response has allowed the “cage-free” standard to popularize across the entire country with restaurants and consumers demanding “cage-free” eggs.

As food companies know, individual state-by-state compliance to specific labeling requirements is expensive and often necessitates a complete overhaul of your entire product line label.  This column in no way offers legal advice, it’s a column. However, if you do choose to modify your label, keep in mind the several ways you can comply and options for how you label your product.

Compliance with the Vermont Act include the following options:

  • Formal Statements from Suppliers.  Companies can comply with the Act by obtaining statements from each of their ingredient suppliers that the ingredient is not produced with genetic engineering,
  • Non GMO Project Verification (or verification by NSF International),
  • Organic certification,
  • Verification of Trace GE Content. Foods are exempt if the aggregate weight of the GE materials is no more than 0.9 percent of total weight of food (precooked/baked), exclusive of added water and salt, or
  • Disclosure on your label that your product is partially produced with genetic engineering.  Only use “partial” if your product contains less than 75% or more GE material, by weight.  You can consider including a statement that the FDA does not consider food produced with genetic engineering to be materially different than other food.

The Act prohibits use of the word “natural,” “naturally,” or “nature” if you contain any GE ingredients.  Don’t use the word natural if you have any GE ingredients.

As mentioned, we’re not fans of reading any type of leaves, but signs point to upcoming change and we remain eager to see how this all unfolds.

 

 

BHB Looks at Ninth Circuit Balancing Act in “All Natural” Class Action

A Daily Journal article authored by BHB attorneys Andrew Levine and Alfredo Amoedo delves into some current legal issues surrounding “all natural” labeling lawsuits in the Ninth Circuit.  Here is an overview: [Read more…]

Taco Tuesday is Saved

Another reasoned decision from a California Northern District Court held food manufacturers that label their products in compliance with FDA regulations will not be held liable for “mislabeling” claims.  [Read more…]

FDA May Define “Natural” After All

Back in September, the Branch Chief of Labeling Compliance for the FDA commented at a conference that the agency was planning to define “natural.”  And yesterday, the agency requested comments on use of the term — indicating that it may be starting the process.  See this report in Food Navigator for more context and commentary, including by me.